전북대학교 RISE사업단

University-Linked Local Landmark ProgramEstablishing Loconomy Hubs

Jeonbuk State Special Self-Governing Province is experiencing a decline in regional vitality due to population decrease*, reduction in the school-age population**, and rapid aging***
* Population: from 2.52 million in 1965 to falling below 1.8 million in 2021
** School-age population: from 290,000 in 2020 to an estimated 150,000 by 2035 (over 50% decrease expected)
*** Aging index (2022): 203
Along with the nationwide decline in total population, population mobility is increasing. Therefore, local governments and universities need to form regular consultative bodies to develop strategies to respond to regional extinction, including measures to attract visitors and enhance regional inflow

To enhance regional vitality by utilizing region-specific tourism assets and unique local resources scattered across Jeonbuk State, and by promoting collaboration between local governments and universities to establish distinctive local branding unique to each area Local branding: a strategy that leverages regional uniqueness to make areas “livable and worth visiting”
To establish a shared and collaborative system of human and material resources that ensures sustainability of local branding by forming consultative bodies involving local governments, universities, innovation institutions, experts, related organizations, civic groups, and local communities

Identification of basic local resources available within Jeonbuk State and establishment of strategies for their practical utilization
Development of commercialization and industrialization strategies through collaboration among local governments, universities, and research institutions

Planning of economic revitalization programs that utilize local resources in combination with regional industries and tourism
* Including programs leveraging Cultural Industry Promotion Districts (Jeonju, Iksan, Gunsan, Namwon) and specialized streets, such as Jeonju Hanok Village, Namwon Yegaram-gil, Gunsan, and Jeongeup Ssanghwa Tea Street
Operation of regional economic revitalization programs linked between cities/counties and universities

Introduction Phase(‘25~’26)

Formation of a Loconomy Promotion Consultative Body, involving universities, the Jeonbuk State government, local governments, regional related organizations, and innovation institutions
Identification of basic local resources available within the region and continuous consultation with the promotion council
Planning of activation strategies for the identified basic resources
Operation of activation programs through the promotion consultative body
Planning of economic revitalization programs that integrate regional industries and tourism

Growth Phase(‘27~’29)

Operation and expansion of selected regional resource–based programs
Continuous communication and coordination with local governments regarding program direction, content, and implementation during execution
Expansion and advancement of city/county–university linked regional economic revitalization programs
Development of commercialization and industrialization strategies for local content through industry–academia–research collaboration
Sharing and dissemination of loconomy-related outcomes and best practices
Establishment of communication systems among universities, local governments, and local residents to support sustainable loconomy operations
Establishment of a region-oriented professional workforce development system, linked with academic majors within universities